You’ve probably heard the saying: “Those who can’t do, teach.” Well, there’s a modern spin on this. These days, someone who can’t do something very well can get along fairly well by running around Internet and the blogosphere describing him- or herself as a “Whiz” or “Guru” of whatever activity they’ve failed at. So how do you know whether someone is really a guru? How do you weed out the good tips from the bad? Well, you don’t, but you can be certain that, when the article or brochure or whatever skips the standard summary of qualifications and/or successes and instead, dives right into a description of how many cats the purported expert has at home, you’re not about to get great advice.

10 Cats = Expert; 50 Cats = Guru; 75 Cats = PhD; 100 Cats = God